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About Us

About Ethnolink

Founded in 2011, Ethnolink is Australia’s largest multicultural communications agency. We help organisations connect with multicultural and First Nations communities in ways that are strategic, thoughtful, and grounded in real cultural insight.

With a national team across Melbourne, Sydney, Brisbane, Perth, and Adelaide, we bring together specialists in Research & Strategy, Creative, Translations, and Media & Engagement to deliver end-to-end multilingual communications.

We’re proud to be trusted by government, not-for-profits, and purpose-led organisations across the country. Every project is informed by lived experience, driven by cultural understanding, and guided by our ISO-certified quality standards.

Whether you need a multilingual campaign, translation of critical content, or a community-informed engagement strategy, we’ll help you reach the right people in the right way—with impact that lasts.

Our people

Vision

To be Australia’s largest and most trusted diverse marketing and communications agency—bringing together cultural insight, creativity, and connection to drive meaningful impact across every community.

Mission

To connect people, communities, and organisations through language—because language can change everything.

Values

  • We believe that the best solutions come from collaboration, and that means bringing together diverse perspectives, talents, and experiences. We lift each other up, work as a team, and never act as if we’re above anyone else.

  • Challenges will come up, but we don’t make excuses—we solve problems. We have a can-do attitude, and when the path forward isn’t clear, we create one.

  • We don’t settle for “good enough.” We believe in continuous improvement, in always learning, and in setting new standards for excellence.

The Ethnolink Story

Growing up in Greater Dandenong—Australia’s most culturally diverse council area—our founder, Costa Vasili, was shaped by his Cypriot heritage and his father’s migration story. Arriving in Melbourne from Cyprus in the early 1970s at just 13, his dad faced the challenge of navigating a new country where language and cultural differences made everyday life difficult.

Inspired by his dad’s experience, Costa founded Ethnolink in 2011 at just 20—a multicultural communications agency with a clear mission: to connect Australia through language.

In 2024, Costa was inducted into the Victorian Multicultural Honour Roll at Government House—an honour recognising his lasting contribution to multiculturalism in Victoria and his commitment to building a more inclusive Australia through language. The evening was made even more meaningful by the presence of his parents. His father’s migration journey and his mother’s strong connection to her cultural heritage have both been powerful influences, shaping Costa’s deep passion for language, identity, and community. Their stories continue to inspire the work of Ethnolink today.

What we do

We collaborate with you to deeply understand your audience, craft targeted strategies, create and translate compelling content, and ensure it’s tested and delivered through the channels that matter most to your community.

Our Services

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