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About Us

About Ethnolink

Founded in 2011, Ethnolink is Australia’s largest multicultural communications agency. We help organisations connect with multicultural and First Nations communities in ways that are strategic, thoughtful, and grounded in real cultural insight.

With a national team across Melbourne, Sydney, Brisbane, Perth, and Adelaide, we bring together specialists in Research & Strategy, Creative, Translations, and Media & Engagement to deliver end-to-end multilingual communications.

We’re proud to be trusted by government, not-for-profits, and purpose-led organisations across the country. Every project is informed by lived experience, driven by cultural understanding, and guided by our ISO-certified quality standards.

Whether you need a multilingual campaign, translation of critical content, or a community-informed engagement strategy, we’ll help you reach the right people in the right way—with impact that lasts.

Our people

Vision

To be Australia’s largest and most trusted diverse marketing and communications agency—bringing together cultural insight, creativity, and connection to drive meaningful impact across every community.

Mission

To connect people, communities, and organisations through language—because language can change everything.

Values

  • We believe the best solutions come from collaboration — bringing together diverse perspectives, talents, and experiences. We lift each other up, work as a team, and never act as if we’re above anyone else. That extends to our clients, freelancers, and everyone we work with. By building real relationships, grounded in openness and honesty, we make a bigger impact and achieve better outcomes together.

  • Challenges will come up, and we understand that — but we approach them with a problem-solving mindset. We have a can-do attitude, and when the path forward isn’t clear, we work collaboratively to figure things out. We innovate, get creative, and adapt until we find solutions that work for everyone. With customer service excellence at the core, we go the extra mile to turn challenges into meaningful outcomes.

  • We don’t settle for “good enough.” We believe in continuous improvement, always learning, and setting new standards for excellence. Every day is an opportunity to get better. We don’t rest on past achievements — we strive to lead our industry and be recognised globally for what we do.This spirit of becoming better every day drives us forward.

The Ethnolink Story

Growing up in Greater Dandenong—Australia’s most culturally diverse council area—our founder, Costa Vasili, was shaped by his Cypriot heritage and his father’s migration story. Arriving in Melbourne from Cyprus in the early 1970s at just 13, his dad faced the challenge of navigating a new country where language and cultural differences made everyday life difficult.

Inspired by his dad’s experience, Costa founded Ethnolink in 2011 at just 20—a multicultural communications agency with a clear mission: to connect Australia through language.

In 2024, Costa was inducted into the Victorian Multicultural Honour Roll at Government House—an honour recognising his lasting contribution to multiculturalism in Victoria and his commitment to building a more inclusive Australia through language. The evening was made even more meaningful by the presence of his parents. His father’s migration journey and his mother’s strong connection to her cultural heritage have both been powerful influences, shaping Costa’s deep passion for language, identity, and community. Their stories continue to inspire the work of Ethnolink today.

What we do

We collaborate with you to deeply understand your audience, craft targeted strategies, create and translate compelling content, and ensure it’s tested and delivered through the channels that matter most to your community.

Our Services

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