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Cultural adaptation services

Communicating across cultures requires more than just language translation. Our cultural adaptation service assists organisations who want to better adapt their content for target audiences.

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Culturally adapted resources

Culturally appropriate resources

Every culture in the world is different. And when we say 'culture', we don't mean 'language'. When developing resources for Culturally and Linguistically Diverse (CALD) communities, it’s important that your resources are not only in your audience’s native language, but culturally appropriate too.

Our cultural adaptation services involve a process of content localization. We look at your content from a holistic perspective and make changes to ensure appropriateness for the target audience.

Adapt your visual content

What works for one culture doesn't always work for another. In Australia, certain design aesthetics are appreciated, which differ greatly to what may be suitable in other regions of the world. We can adapt your visual content, including colours and images used in your resources to help ensure that your content is suitable for every audience.

Localization of written content

Certain concepts and ideas don't 'translate well' into different cultures. It's for that reason that we work with our clients to adapt their content to better meet the information needs of their audiences. For example, if you were translating a fact sheet that mentioned that in order to keep fit and healthy, you should play cricket, this concept wouldn't make be appropriate for audiences where cricket isn't a well known sport. Instead, you could adapt this content to give the example of playing soccer or football. This is a simplistic example of how we can help you adapt your content for culturally diverse audiences.

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Check out some real-world case studies

Discover how our translation services and multicultural communication solutions help organisations across Australia. Hear from some of our clients and explore our case studies.


ALMO Milk was looking to expand their Australian almond milk business overseas, but needed multicultural communications experts to make it happen. With the help of Ethnolink, ALMO was able to launch in China and establish a foothold in the world's fastest growing market, leading to a significant ...

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Disability Royal Commission

We were proud to work with the Attorney-General's Department to assist the important cause of encouraging culturally and linguistically diverse Australians to share their stories with the Disability Royal Commission. Take a look at the videos we created.

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Punchy Digital Media

Ethnolink has been engaged by Punchy Digital Media since 2016 for high-profile video localisation projects involving script translation, voice-overs and subtitles — here's just one of the multilingual animated explainer videos we've produced together, for their client, Intel.

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Cultural adaptation FAQs

Certainly. We have access to experts for any cultural group that you're trying to reach.

Most definitely. We can adapt content holistically, including written and visual content.

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