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Communicating across cultures requires more than just language translation. Our cultural adaptation service assists organisations who want to better adapt their content for target audiences.
Every culture in the world is different. And when we say 'culture', we don't mean 'language'. When developing resources for Culturally and Linguistically Diverse (CALD) communities, it’s important that your resources are not only in your audience’s native language, but culturally appropriate too.
Our cultural adaptation services involve a process of content localization. We look at your content from a holistic perspective and make changes to ensure appropriateness for the target audience.
What works for one culture doesn't always work for another. In Australia, certain design aesthetics are appreciated, which differ greatly to what may be suitable in other regions of the world. We can adapt your visual content, including colours and images used in your resources to help ensure that your content is suitable for every audience.
Certain concepts and ideas don't 'translate well' into different cultures. It's for that reason that we work with our clients to adapt their content to better meet the information needs of their audiences. For example, if you were translating a fact sheet that mentioned that in order to keep fit and healthy, you should play cricket, this concept wouldn't make be appropriate for audiences where cricket isn't a well known sport. Instead, you could adapt this content to give the example of playing soccer or football. This is a simplistic example of how we can help you adapt your content for culturally diverse audiences.
You want a translation service provider who is easy to work with — right? We make the process seamless so you can focus on other things in your busy day.
Tap into our ten years of experience in the Australian translation industry. We provide complimentary language and cultural advice to every client, on every project.
Our industry-leading project management methodology ensures that your important project is treated with precision, resulting in high-quality and low-risk translations, every time.
Since 2011, we've been fine tuning our approach to providing translation services. Take advantage of our Australian industry experience and world-class technology.
As well as providing multicultural research services, we assist clients across a range of sectors.
Discover how our translation services and multicultural communication solutions help organisations across Australia. Hear from some of our clients and explore our case studies.
We were proud to work with the Attorney-General's Department to assist the important cause of encouraging culturally and linguistically diverse Australians to share their stories with the Disability Royal Commission. Take a look at the videos we created.
ALMO Milk was looking to expand their Australian almond milk business overseas, but needed multicultural communications experts to make it happen. With the help of Ethnolink, ALMO was able to launch in China and establish a foothold in the world's fastest growing market, leading to a significant increase in sales — check out how they did it.
Ethnolink has been engaged by Punchy Digital Media since 2016 for high-profile video localisation projects involving script translation, voice-overs and subtitles — here's just one of the multilingual animated explainer videos we've produced together, for their client, Intel.
Certainly. We have access to experts for any cultural group that you're trying to reach.
Most definitely. We can adapt content holistically, including written and visual content.
Which option best describes you?