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Cultural adaptation services

Communicating across cultures requires more than just language translation. Our cultural adaptation service assists organisations who want to better adapt their content for target audiences.

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Culturally adapted resources

Culturally appropriate resources

Every culture in the world is different. And when we say 'culture', we don't mean 'language'. When developing resources for Culturally and Linguistically Diverse (CALD) communities, it’s important that your resources are not only in your audience’s native language, but culturally appropriate too.

Our cultural adaptation services involve a process of content localization. We look at your content from a holistic perspective and make changes to ensure appropriateness for the target audience.

Adapt your visual content

What works for one culture doesn't always work for another. In Australia, certain design aesthetics are appreciated, which differ greatly to what may be suitable in other regions of the world. We can adapt your visual content, including colours and images used in your resources to help ensure that your content is suitable for every audience.

Localization of written content

Certain concepts and ideas don't 'translate well' into different cultures. It's for that reason that we work with our clients to adapt their content to better meet the information needs of their audiences. For example, if you were translating a fact sheet that mentioned that in order to keep fit and healthy, you should play cricket, this concept wouldn't make be appropriate for audiences where cricket isn't a well known sport. Instead, you could adapt this content to give the example of playing soccer or football. This is a simplistic example of how we can help you adapt your content for culturally diverse audiences.

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Check out some real-world case studies

Discover how our translation services and multicultural communication solutions help organisations across Australia. Hear from some of our clients and explore our case studies.

Continence Foundation Australia

We designed a series of 10 multilingual, culturally adapted animated videos for Continence Foundation of Australia (CFA) with our partner, Punchy Digital Media — from scratch!

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Redkite is a community organisation that provides support to people impacted by childhood cancer. Redkite reached out to Ethnolink to help translate their resources into Arabic, to better inform and engage Arabic-speaking communities in Australia. Ethnolink was proud to assist them in produci...

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Jean Hailes

Jean Hailes for Women's Health is a national not-for-profit organisation dedicated to improving women's health. Ethnolink was approached to help Jean Hailes communicate with culturally and linguistically diverse women — here's what we delivered.

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Cultural adaptation FAQs

Certainly. We have access to experts for any cultural group that you're trying to reach.

Most definitely. We can adapt content holistically, including written and visual content.

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