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Department of Planning and Environment, NSW Government

The Department of Planning and Environment (DPIE) engaged Ethnolink to produce multilingual resources in 6 languages as part of the rollout of the single-use plastics ban in New South Wales.

The single-use plastics ban is part of the NSW Government's commitment to sustainability. Ethnolink was proud to assist the Department in this important initiative to help protect our environment.

The client

The Department of Planning and Environment is a part of the New South Wales State Government. The Department brings together specialists to help create a liveable, workable and beautiful NSW through the implementation of key programs and initiatives.

About the project

Industry Government
Services Professional translation, independent checking, Adobe InDesign typesetting and in-context review
Languages Arabic, Simplified Chinese, Traditional Chinese, Hindi, Korean and Vietnamese
Documents Social media tiles and captions

The challenge

The Department's campaign aimed to inform multicultural communities in NSW of the changes happening in their regions. The challenge in this project was to not only translate region-specific content that only NSW residents would be familiar with, but also to develop a distribution plan that would enhance the Department's multicultural communications efforts.

Additionally, some of the resources in the Department's campaign had already been translated by another provider. As these resources were still part of the same campaign, continuity and consistency across the assets were important elements to consider.

The solution

Ethnolink crafted a solution for the Department to deliver high-quality, seamless translations that enhanced the Department's engagement with multicultural communities.

First, we carefully selected NAATI certified translators and independent checkers based in New South Wales and with experience working with government translations. Our translators were provided with a detailed brief and reference materials (e.g., previously translated campaign assets) to ensure continuity in the translated assets. The brief still allowed for our translators to make changes to the translation appropriate where necessary.

Finally, once the translated resources were ready for distribution, Ethnolink implemented a comprehensive distribution plan, reaching out to NSW communities in-language via our network to enhance stakeholder engagement.

The results

We were proud to deliver these important multilingual resources for the DPIE's campaign, which creates sustainable impact by banning single-use plastics.

Many organisations expressed that they found the quality of the translated information to be of a very high standard, and that the information conveyed was both helpful and accessible. Our outreach also produced additional suggestions for more translated content to help the Department further bridge the gap in information observed by multicultural communities.

Overall, feedback from our in-language distribution service indicated a very positive response from multicultural communities and community organisations throughout New South Wales.

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