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Multicultural marketing services

With our deep cultural understanding of diverse audiences, we can work with you from concept development right through to media buying. We work with ethnic media organisations across radio, print and online media to get your message heard in any language.

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Marketing across cultures

Transcreation services

We provide transcreation services to Australia's leading organisations. Transcreation involves adapting content further than what translation would ordinarily involve — in essence, a blend between translation and creation, hence the name transcreation.

Ensuring that your message is well-suited to your target audience will help to ensure that your message is well received.

Multicultural communication campaigns

Developing a strong multicultural communications campaigns requires a deep understanding of language and culture. We use industry leading tools to analyse data and execute integrated marketing campaigns that meet the needs of your target audience. We can produce culturally appropriate communications material for you, as well help execute a dissemination strategy.

Multicultural media buying

Our multicultural media planning and buying solutions help to ensure that your translated content, be that in written, video or audio formats, is in front of your audience. We work with over 200 media organisations to plan and execute your content dissemination strategy.

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Check out some real-world case studies

Discover how our translation services and multicultural communication solutions help organisations across Australia. Hear from some of our clients and explore our case studies.


ALMO Milk was looking to expand their Australian almond milk business overseas, but needed multicultural communications experts to make it happen. With the help of Ethnolink, ALMO was able to launch in China and establish a foothold in the world's fastest growing market, leading to a significant ...

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Disability Royal Commission

We were proud to work with the Attorney-General's Department to assist the important cause of encouraging culturally and linguistically diverse Australians to share their stories with the Disability Royal Commission. Take a look at the videos we created.

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Jean Hailes — National Women's Health Survey 2022

Ethnolink and Jean Hailes worked together to make Jean Hailes's annual National Women's Health Survey in 4 different languages for the first time since its launch — English, Arabic, Simplified Chinese, and Vietnamese. Additionally, Ethnolink led the multilingual social media advertisement camp...

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Multicultural marketing FAQs

Yes we can. We have access to a range of radio and online and print media to help ensure that your message is heard loud and clear.

Certainly. We can work with you from concept, to asset development, right through to translation, community validation and media buying — a complete end-to-end solution for reaching diverse cultural groups.

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