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ALMO Milk was looking to expand their Australian almond milk business overseas, but needed multicultural communications experts to make it happen. With the help of Ethnolink, ALMO was able to launch in China and establish a foothold in the world's fastest growing market, leading to a significant increase in sales — check out how they did it.
Almo was founded in 2015 with the mission of producing Australia’s first long life, Australian-grown almond milk.
Since then, Almo has grown in size and now regularly exhibits at international trade shows, and "delicious 100% Australian owned, made & grown almond milk with four simple ingredients".
"Ethnolink didn't just translate our messaging and written content, they really understood what we needed to get across by localising the
messaging and understanding the culture and context of what we were trying to translate."
Almo were looking to break into the international market, primarily by targeting a Chinese audience, in order to achieve their vision of producing the most nutritious and delicious plant-based products and beverages in the world. They were not aware of the language and cultural barriers in place to achieve this goal, and hence needed not only high quality translations, but expert advice about multicultural marketing in China.
Ethnolink assigned a native-Chinese Translation Strategist to work closely with Almo Milk to develop a deep understanding of the company and their goals, providing insights into the Chinese retail space.
Once a strategy has been confirmed, Ethnolink set to work to translate and localise content for the Almo's Chinese target audience, so that the brand had the strongest chances of success in reaching their target markets.
Thanks to the translations and localisation provided by EthnoLink, Almo is now successfully distributing their products in eight countries and has plans to continue their reach throughout Asia.
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