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Reaching Multicultural Audiences through Community Radio

by Jessie Hanna

About the lesson:

Reaching Multicultural Audiences through Community Radio is designed specifically for professionals working in communications and community engagement, providing you with practical tools and cutting-edge strategies to engage effectively with multicultural communities through radio.

Our lesson explores:

  • Understanding Community Radio in Australia: Gain insights into the landscape of community radio in Australia, including key players and typical audience demographics.
  • The Role of Community Radio for Government and Not-for-Profit Organisations: Learn effective strategies and explore successful case studies for engaging multicultural communities through community radio.
  • Crafting Engaging Community Radio Content: Master the essentials of community radio engagement, from planning to execution, and receive tailored tips for resonating with multicultural audiences.

Length: 60 minutes

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Who is this lesson for?

This lesson is best suited for individuals working in communications and community engagement, but it is ideal for anyone who is interested in leveraging community radio as a powerful tool for engagement, ensuring that our multicultural communications strategies are inclusive and effective.

The cornerstones of your work may be:

CALD Engagement, Community Engagement, Digital Communications, Marketing & Communications, Content Design, Copywriting, Campaign Design, Digital Campaigns, Strategic Communications, Advocacy & Policy, Community Education, Cultural Diversity.


Costa Vasili

CEO and Founder of Ethnolink, Costa works regularly with government and private-sector clients to advise them on best practices in CALD engagement strategy. He is a thought leader in multicultural communications, with over ten years of experience in the translation and localization industry.

Saad Khalid

Saad Khalid is a first-generation Pakistani Australian dedicated to fostering multiculturalism and inclusivity. With a strong background in community media, he excels in delivering engaging content that reaches diverse audiences. As Executive Director at the Canberra Multicultural Service Radio and non-Executive Director at Relationships Australia, Saad champions intergenerational leadership and youth participation.