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How to craft effective multicultural communications campaigns

by Emily Tan

About the lesson:

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How to craft effective multicultural communications campaigns is for Government and Not-For-Profit professionals.

In this lesson, we explore:

  • Effective campaign strategy, development and distribution
  • 3 examples of well-executed multicultural communications campaigns

Length: 60 minutes

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Who is this lesson for?

This lesson is best-suited for professionals in government and not-for-profit sectors. The cornerstones of your work are:

CALD Engagement, Community Engagement, Digital Communications, Marketing & Communications, Strategic Communications, Advocacy and Policy, Community Education, Health Promotion, Cultural Diversity.



  • Overview of Ethnolink’s approach to effective multicultural communications campaigns
  • Case study #1: Jean Hailes for Women’s Health
  • Case study #2: Department of Premier and Cabinet, Victorian Government
  • Case study #3: NSW State Emergency Service


Costa Vasili

CEO and Founder of Ethnolink, Costa works regularly with government and private-sector clients to advise them on best practices in CALD engagement strategy. He is a thought leader in multicultural communications, with over ten years of experience in the translation and localization industry.

Rachael Coulthard

Rachael is Ethnolink’s Multicultural Communications Adviser, with an extensive background in communications and language. Rachael holds a Master of Interpreting and Translation Studies from Monash University and is a NAATI-credentialed French Translator.