Skip to content

Ethnolink EducationWebinar: 25 Nov 2025

Get started

How to Choose Languages for a Successful CALD Campaign

Strategy & Campaigns 60 MINUTES February 23 2022

About the lesson

How to choose languages for a successful CALD campaign is for anyone who is planning a multilingual communications campaign.

In this lesson, we explore the factors that go into deciding:

  1. How many languages you should translate your campaign into; and
  2. Which languages you should translate into

Length: 60 minutes

Want to receive updates about new lessons on Ethnolink Education? Sign up here.

 

Who is this lesson for?

This lesson is best-suited for professionals in government and not-for-profit sectors. The cornerstones of your work are:

CALD Engagement, Community Engagement, Digital Communications, Marketing & Communications, Strategic Communications, Advocacy and Policy, Community Education, Health Promotion, Cultural Diversity.

 

Outline

  • What makes a CALD campaign successful?
  • Ethnolink’s guide to language selection
  • Case studies
  • Summary and Q&A
Rachael Coulthard

Rachael Coulthard

Rachael is Ethnolink’s Multicultural Communications Adviser, with an extensive background in communications and language. Rachael holds a Masters in Interpreting and Translation from Monash University and is a NAATI Certified French Translator.

Costa Vasili

Costa Vasili

CEO and Founder of Ethnolink, Costa works regularly with government and private-sector clients to advise them on best practices in CALD engagement strategy. He is a thought leader in multicultural communications, with over ten years of experience in the translation and localization industry.

Sign up for more lessons on Ethnolink Education

Sign up to receive the latest news, insights, and stories.