About the lesson: Video Strategies for Connecting with Multicultural Communities is for professionals who are interested in using videos in their communication campaigns. Our lesson explores: using videos to engage with culturally and linguistically diverse (CALD) audiences types of videos that you can include in your CALD campaigns real examples of videos being used in CALD campaigns Length: 90 minutes Want to receive updates about new lessons on Ethnolink Education? Sign up here. Who is this lesson for? This lesson is best suited for individuals working in government, not-for-profit and education sectors, but it is ideal for anyone looking to convey complex messages in a more engaging and accessible way. The cornerstones of your work may be: CALD Engagement, Community Engagement, Digital Communications, Marketing & Communications, Content Design, Strategic Communications, Advocacy & Policy, Community Education, Cultural Diversity. Outline Videos as a way of communicating Engaging multicultural audiences through video Video styles: Live-action vs animation How to select the best video style for your campaign
