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Video strategies for connecting with multicultural communities

by Costa Vasili

About the lesson:

Video Strategies for Connecting with Multicultural Communities is for professionals who are interested in using videos in their communication campaigns.

Our lesson explores:

  • using videos to engage with culturally and linguistically diverse (CALD) audiences
  • types of videos that you can include in your CALD campaigns
  • real examples of videos being used in CALD campaigns

Length: 90 minutes

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Who is this lesson for?

This lesson is best suited for individuals working in government, not-for-profit and education sectors, but it is ideal for anyone looking to convey complex messages in a more engaging and accessible way. The cornerstones of your work may be:

CALD Engagement, Community Engagement, Digital Communications, Marketing & Communications, Content Design, Strategic Communications, Advocacy & Policy, Community Education, Cultural Diversity.



  • Videos as a way of communicating
  • Engaging multicultural audiences through video
  • Video styles: Live-action vs animation
  • How to select the best video style for your campaign


Costa Vasili

CEO and Founder of Ethnolink, Costa works regularly with government and private-sector clients to advise them on best practices in CALD engagement strategy. He is a thought leader in multicultural communications, with over ten years of experience in the translation and localization industry.

Anthony Lam

Anthony is the Managing Director and Founder of Punchy Digital Media. Punchy Digital Media is a leading Australian animated video explainer production agency, with extensive experience working with Australian governments and not-for-profits. Ethnolink has partnered with Punchy Digital Media on a number of previous projects to deliver high-quality multilingual videos.