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Developing a Research-Driven Multicultural Communications Strategy

Strategy & Campaigns 60 MINUTES October 6 2022

About the lesson

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Developing a research-driven multicultural communications strategy is for Government and Not-For-Profit professionals who are interested in creating multilingual resources for culturally and linguistically diverse (CALD) communities.

Our lesson explores:

  • Ethnolink’s 4 multicultural research methods
  • Case studies of research-driven multicultural communications campaigns delivered by Ethnolink

Length: 60 minutes

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Who is this lesson for?

This lesson is best suited for individuals working in the government and not-for-profit sector, but it is ideal for anyone who is interested in understanding how to discover invaluable insights through multicultural research.

The cornerstones of your work may be:

CALD Engagement, Community Engagement, Digital Communications, Marketing & Communications, Research, Campaign Design, Digital Campaigns, Strategic Communications, Advocacy & Policy, Community Education, Cultural Diversity.

 

Outline

  • Ethnolink’s 4 multicultural research methods
  • Ethnolink’s multicultural research deliverables
  • Case study #1: Jean Hailes for Women’s Health
  • Case study #2: Victorian Electoral Commission (VEC)
  • Case study #3: NSW State Emergency Service
  • Summary and Q&A
Rachael Coulthard

Rachael Coulthard

Rachael is Ethnolink’s Multicultural Communications Adviser, with an extensive background in communications and language. Rachael holds a Masters in Interpreting and Translation from Monash University and is a NAATI Certified French Translator.

Costa Vasili

Costa Vasili

CEO and Founder of Ethnolink, Costa works regularly with government and private-sector clients to advise them on best practices in CALD engagement strategy. He is a thought leader in multicultural communications, with over ten years of experience in the translation and localization industry.

Joey Chan

Joey Chan

Joey is one of our highly experienced Project Managers, with a specialty in developing and executing multicultural communications campaigns, including for Jean Hailes for Women’s Health and the Victorian Department of Premier and Cabinet.

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