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Developing a research-driven multicultural communications strategy

by Emily Tan

About the lesson:

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Developing a research-driven multicultural communications strategy is for Government and Not-For-Profit professionals who are interested in creating multilingual resources for culturally and linguistically diverse (CALD) communities.

Our lesson explores:

  • Ethnolink’s 4 multicultural research methods
  • Case studies of research-driven multicultural communications campaigns delivered by Ethnolink

Length: 60 minutes

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Who is this lesson for?

This lesson is best suited for individuals working in the government and not-for-profit sector, but it is ideal for anyone who is interested in understanding how to discover invaluable insights through multicultural research.

The cornerstones of your work may be:

CALD Engagement, Community Engagement, Digital Communications, Marketing & Communications, Research, Campaign Design, Digital Campaigns, Strategic Communications, Advocacy & Policy, Community Education, Cultural Diversity.



  • Ethnolink’s 4 multicultural research methods
  • Ethnolink’s multicultural research deliverables
  • Case study #1: Jean Hailes for Women’s Health
  • Case study #2: Victorian Electoral Commission (VEC)
  • Case study #3: NSW State Emergency Service
  • Summary and Q&A


Rachael Coulthard

Rachael is Ethnolink’s Multicultural Communications Adviser, with an extensive background in communications and language. Rachael holds a Masters in Interpreting and Translation from Monash University and is a NAATI Certified French Translator.

Costa Vasili

CEO and Founder of Ethnolink, Costa works regularly with government and private-sector clients to advise them on best practices in CALD engagement strategy. He is a thought leader in multicultural communications, with over ten years of experience in the translation and localization industry.

Joey Chan

Joey is one of our highly experienced Project Managers, with a specialty in developing and executing multicultural communications campaigns, including for Jean Hailes for Women’s Health and the Victorian Department of Premier and Cabinet.