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Major Road Projects Victoria

Major Road Projects Victoria (MRPV) partnered with Ethnolink to conduct a comprehensive study on the challenges faced by culturally and linguistically diverse communities regarding road projects in Victoria. The study aimed to understand how road projects impact multicultural communities and identify effective communication and engagement strategies. Through audience identification and eight Community Roundtable Discussions held across six regions heavily impacted by MRPV projects, insights were gathered to inform recommendations for improving communication with multicultural audiences.

The client

Major Road Projects Victoria is a key government agency responsible for overseeing and implementing major road infrastructure projects across the state of Victoria, Australia. With a focus on enhancing connectivity, mobility, and safety, MRPV plays a vital role in shaping the transportation landscape and supporting economic growth and development.

About the project

Industry Government
Services Community consultation and
Languages Arabic, Cantonese, Chaldean, Dari, Greek, Hazaragi, Italian, Khmer, Macedonian, Mandarin, Nepalese, Punjabi, Spanish, Assyrian, Turkish, Thai and Vietnamese
Documents Multicultural research report

The challenge

Understanding how road projects impact multicultural communities posed a significant challenge. Cultural and linguistic barriers, coupled with unfamiliarity with Australian transport systems, could exacerbate stress and isolation for multicultural community members. Navigating road works and understanding signage proved particularly daunting for newly arrived migrants, highlighting the need for tailored communication strategies.

The solution

Ethnolink undertook audience identification across six regions heavily impacted by MRPV projects and facilitated eight Community Roundtable Discussions. These discussions, informed by thorough desktop research, aimed to understand multicultural community members' experiences and preferences regarding road projects. Insights from these discussions informed recommendations to improve communication and engagement strategies with multicultural audiences.

The results

The study shed light on the nuanced challenges faced by multicultural communities navigating road projects. It identified a preference for face-to-face communication, particularly through trusted community networks, to bridge communication gaps effectively. Additionally, the creation of a community leaders database, with 33 participants offering their services for future MRPV projects, marks a significant step in building sustainable relationships with multicultural communities throughout Victoria.

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