Raising awareness about family violence

There’s always a challenge in creating informative resources regarding sensitive topics such as family violence and it’s important to understand communication preferences and the particular sensitivities of the multicultural target audience we were working with. As native language literacy levels were relatively low amongst the population for the languages chosen for translation, careful consideration and innovation was needed to develop an effective solution. Accessibility of the resources was also critical, whereby the user must be able to privately access this information with simple and clear navigation tools to operate the resources.

As part of the co-design process, Ethnolink conducted a series of one on one phone consultations with women who were native speakers of the target languages to understanding the unique cultural contexts, sensitivities, and communication preferences of their community. This co-design process was instrumental for shaping the content and design of the infographics. Ultimately, we created 2 audio infographics on the topics of ‘What is family violence?’ and ‘If you or someone you know is experiencing family violence, what can you do?’. Key design features of the infographics include universally recognised icons as visual aids, buttons to activate embedded audio for each section of the infographics, and quick exit buttons for privacy and safety.