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Media & Engagement

Connecting with multicultural communities means meeting people where they are—through trusted channels, familiar faces, and culturally relevant moments. At Ethnolink, we plan and deliver media and engagement strategies that make those connections count.

Our approach

Every engagement begins with insight. We map out who you need to reach, how they consume information, and what matters most to them. From there, we shape a tailored media and engagement plan—combining strategy, relationships, and deep cultural understanding. Our team works across national and local media, community events, and influencer networks to ensure your message reaches the right people, in the right way.

Our clients

Our solutions

We offer an integrated suite of services to help you engage multicultural audiences effectively—through media, community distribution, events, and authentic outreach.

  • We design strategic, culturally responsive media plans across print, radio, digital, and out-of-home channels. Our relationships with multicultural media outlets across Australia ensure your message appears in the right language, platform, and placement.

  • We place your materials directly into the hands of community members—through physical venues like cultural hubs, shopping centres, places of worship, and community groups. Our national distribution network is built on trust and familiarity.

  • We deliver engaging, community-focused event experiences that align with your objectives. Whether at cultural festivals, local markets, or standalone activations, we help you show up in ways that are visible, meaningful, and aligned with community values.

  • We work in partnership with communities to build strong, two-way relationships. Through consultation, co-designed outreach, and on-the-ground engagement, we help build credibility and connection that lasts beyond the campaign.

  • We craft culturally aligned PR and influencer strategies that elevate your message through the voices that matter most. Our network includes community leaders, ethnic media journalists, and culturally aligned influencers with genuine reach and trust.

Our work

Self-Employment Assistance Awareness

Department of Employment and Workplace Relations

Enriching Community Profiles

Department of Families, Fairness, and Housing

Surveys for Indigenous Women with Disabilities

Women with Disabilities Australia

Inclusive Engagement for Transport Planning

Department of Transport and Planning

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