Self-Employment Assistance Awareness

The Department of Employment and Workplace Relations faced the challenge of effectively communicating the benefits and objectives of the Self-Employment Assistance program to diverse linguistic and cultural groups. This included ensuring that the program resonated with individuals from non-English speaking backgrounds and existing business owners. Additionally, maintaining cultural sensitivity and relevance across languages and communities presented a significant hurdle.

Ethnolink devised a multi-stage approach to address the challenges. Beginning with targeted research to identify languages and cultural nuances, Ethnolink then conducted extensive consultations in English to gather insights and inform the creative direction of the videos. These consultations included 1-on-1 Zoom interviews with members of the target communities, resulting in detailed reports and draft scripts tailored to each language and cultural context. Our team coordinated live video production and organised interpreters to be available in person for the filming.

In the translation and video creation stage, Ethnolink ensured linguistic accuracy and cultural sensitivity while adhering to the program’s tone and visual style. Collaborating closely with the Department, Ethnolink managed the translation, video production, asset creation, stakeholder kit development, and community checking processes. This involved engaging local talent for filming, on-site interpreter support for quality checks, and community reviews to ensure relevance and effectiveness.