Engaging Women through ASK Maria App

This project was particularly challenging due to the need for multilingual typesetting within the mobile application. During the translation process, we found that certain translated text had undergone expansion (a common occurrence in translations from English into a language other than English).

The app, however, was not designed to accommodate text expansion. As such, portions of the translated text were cut off, resulting in incomplete information.

We worked with WLSSA to suggest an alternative solution to make sure that all translated text appeared correctly within the mobile app. At the time of the project’s undertaking, the Ask Maria app was still in development. This had been a challenge in the earlier stages of the project, but in this issue, it became a benefit.

After extensive discussion with WLSSA, we determined that the optimal solution for them was to request the third-party app developer to make changes to the app. Essentially, by increasing the maximum text limit, we were able to ensure that the translated in-app texts were complete and visually appealing in all languages.