Raising HIV Awareness in the LGBTI Community
Thorne Harbour Health
Overview
Thorne Harbour Health is a leading community organisation committed to supporting and enhancing the health of people who identify as LGBTI. Ethnolink is proud to collaborate with Thorne Harbour Health on a range of initiatives, including bringing multilingual campaigns to life.
In a recent partnership, we worked closely with Thorne Harbour Health on their “What Works” campaign for the prevention and treatment of HIV within the LGBTI community. Our team translated the campaign website, posters, and videos into seven languages — Arabic, Burmese, Simplified Chinese, Filipino, Hindi, Brazilian Portuguese, and Vietnamese — ensuring its vital message reached diverse audiences effectively.
To ensure sensitivity and appropriate language, we involved the community in the review process, ensuring the translations resonated with and respected the cultural and linguistic backgrounds of the audience.
Challenge
Thorne Harbour Health, a pivotal community organisation supporting the LGBTI community, sought to expand the reach of their “What Works” campaign for HIV prevention and treatment. The challenge was to create a multilingual website and accompanying materials, including posters and videos, that conveyed critical health information in a way that was accessible and culturally sensitive to diverse linguistic audiences. This required not only translating the core content but also addressing the technical intricacies of a dynamic website, such as functional text and SEO metadata, across seven languages: Arabic, Burmese, Simplified Chinese, Filipino, Hindi, Brazilian Portuguese, and Vietnamese.
Solution
Ethnolink worked collaboratively with Thorne Harbour Health to address these challenges. Our project management team conducted a comprehensive analysis to identify all elements requiring translation, including interactive components like navigation menus, SEO metadata, and media materials such as posters and videos. We engaged directly with community representatives to ensure the language used was culturally appropriate and resonated with each audience.
We maintained open communication with Thorne Harbour Health, providing regular updates and facilitating discussions to ensure transparency and alignment on the project’s goals. This collaborative approach allowed us to adapt swiftly to any emerging challenges, ensuring a seamless integration of translations into the website framework and all campaign materials.
More Work
