Supporting People Impacted by Childhood Cancer

Once the text had been professional translated and reviewed by NAATI-certified Arabic translators and Arabic community checkers, our next challenge was the implementation of culturally-adapted imagery.

Over the years, Ethnolink has recommended the use of culturally-adapted imagery that appropriately represent the target audiences of a translated text. However, some communities tend to be more difficult to source culturally-appropriate images for than others — this includes Arabic-speaking communities.

This is because a large volume of images that aim to represent Arabic speakers often do not reflect the diverse range of cultures and countries from which Arabic-speaking Australians find their roots. This makes it difficult to source culturally respectful images which reflected the target audience.

Additionally, the client brief for this project was very specific, requiring family-oriented images with young children, which further narrowed down the images that we hoped to include in the translated resources.

Our team worked with translators, community checkers and Redkite to source culturally adapted imagery that would meet the requirements of all stakeholders involved in the development of Redkite’s resources.

First, our project management team sourced appropriate images, which were then presented to our translators and community checkers to ensure that all images were culturally appropriate and respectful. After the relevant images had been approved by translators and community checkers, we delivered them to the Redkite team for their review.

Whilst this process required an extensive amount of coordination at all levels, Ethnolink was pleased to be able to arrive at a solution that satisfied all parties through clear, constant communication from our project managers.