Ethnolink partnered with Jean Hailes for Women’s Health to create a suite of culturally meaningful women’s health resources for Aboriginal women across Central Australia as part of Women’s Health Week 2024. The project focused on adapting health messages into accessible, culturally grounded content across five First Nations languages — Eastern Arrernte, Western Arrarnta, Pitjantjatjara, Warlpiri, and Pintupi-Luritja. These resources aimed to build understanding, support behaviour change, and strengthen community engagement through clear, respectful communication.
Many Aboriginal women in Central Australia experience multiple barriers to accessing health information — from linguistic diversity and varying literacy levels to a lack of culturally relevant materials. Existing resources often present medical information in complex English and overlook cultural values and communication styles, limiting their reach and impact.
Jean Hailes recognised that improving women’s health outcomes required more than simply translating existing materials. The content needed to be reimagined in collaboration with the communities it served — ensuring the tone, structure, and language reflected Aboriginal women’s lived experiences, while maintaining alignment with Women’s Health Week’s broader national messaging.
The project’s success was driven by a strong, collaborative framework that centred Aboriginal voices at every stage. Jean Hailes provided the initial English-language health messaging and strategic direction for the project. Ethnolink led the end-to-end process — from community consultation and Plain English development to translation, community validation, and distribution.
Consultations were held via video calls with Aboriginal women from the five target language groups to explore tone, visual style, and message comprehension. Insights from these discussions informed the creation of culturally neutral, Plain English messages suitable for low-literacy audiences.
The approved messaging was translated into Eastern Arrernte, Western Arrarnta, Pitjantjatjara, Warlpiri, and Pintupi-Luritja by NAATI-recognised and community-endorsed translators. Each translation was independently checked to ensure accuracy and cultural safety. Ethnolink’s design team typeset posters and social media tiles in each language, carefully adapting layouts to suit text length and language conventions.
Community members fluent in each language then reviewed the translated materials, validating meaning, tone, and cultural relevance. Once finalised, Ethnolink coordinated targeted distribution through women’s health organisations, Aboriginal community groups, and local networks across Central Australia, ensuring the resources reached their intended audiences.
The project delivered trusted, community-endorsed women’s health resources that were accessible, culturally relevant, and linguistically accurate. The final suite of posters and social media tiles reflected the voices of Aboriginal women, built upon community insights, and were validated by fluent speakers across five First Nations languages. By combining Plain English development, translation, and community-led review, the project enabled Aboriginal women across Central Australia to engage with Women’s Health Week 2024 in their own languages and on their own terms — creating communication that was both inclusive and empowering.