Almo were looking to break into the international market, primarily by targeting a Chinese audience, in order to achieve their vision of producing the most nutritious and delicious plant-based products and beverages in the world. They were not aware of the language and cultural barriers in place to achieve this goal, and hence needed not only high quality translations, but expert advice about multicultural marketing in China.

Ethnolink assigned a native-Chinese Translation Strategist to work closely with Almo Milk to develop a deep understanding of the company and their goals, providing insights into the Chinese retail space.

Once a strategy has been confirmed, Ethnolink set to work to translate and localise content for the Almo’s Chinese target audience, so that the brand had the strongest chances of success in reaching their target markets.