Promoting Voting Participation in NSW
NSW Electoral Commission
Overview
For the 2023 NSW State election, NSW Electoral Commission is committed to promoting voting participation among NSW’s multicultural communities.
As part of their campaign, we worked with NSW Electoral Commission to professionally translate 5 videos into 7 languages. We also supported their wider stakeholder distribution strategy by sharing translated resources with target organisations and audiences.
Challenge
To effectively reach and engage multicultural communities in NSW, this campaign included a number of video assets which we translated into 7 languages. The video translations for this project involved professionally translated subtitles and on-screen text, which required a lengthier timeline.
However, the project also needed to be completed over the holiday season, which meant that many of our translators had limited availability. Despite this, we were committed to ensuring that NSW Electoral Commission’s project was delivered in a timely manner, while meeting the rigorous quality standards of our ISO 17100 certified translation process.
Solution
We worked with NSW Electoral Commission well ahead of time to ensure a smooth translation process. This included planning for translator availabilities (as well as the availabilities of our in-house team and NSW Electoral Commission’s team), engaging them weeks in advance of receiving the video assets, so that we could proceed with no delay.
Additionally, we organised to remain in close contact with the client throughout the break, in case any issue was identified and raised.
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