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Ethnolink EducationWebinar: 25 Nov 2025

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Multicultural Campaigns & Communications: A Playbook for Not-for-Profits

Strategy & Campaigns 60 MINUTES October 28 2025

About the lesson

How can not-for-profits create campaigns and communications that genuinely connect with Australia’s multicultural communities?

In this webinar, Costa Vasili, CEO of Ethnolink, and Rachael Adams, Head of Multicultural Communications and NAATI-Certified Translator, share strategies proven to drive engagement across diverse audiences.

What You’ll Learn

Drawing on more than 14 years of experience, in this session, Costa and Rachael unpack what works—and what doesn’t—when it comes to planning, creating, and delivering inclusive communications that inspire action. Watch this webinar to learn:

  • Practical, actionable tactics to strengthen multicultural engagement
  • Case studies from leading not-for-profits
  • Smart, low-budget ideas that deliver strong results
  • Quick wins you can implement within 30 to 90 days
  • Plus, a live Q&A session with Costa and Rachael
Rachael Adams

Rachael Adams

Rachael is Ethnolink’s Head of Multicultural Communications, she works with clients to advise on best-practice for language selection and communicating with multicultural Australians. Rachael holds a Masters in Interpreting and Translation from Monash University and is a NAATI Certified French Translator.

Costa Vasili

Costa Vasili

CEO and Founder of Ethnolink, Costa works regularly with government and private-sector clients to advise them on best practices in CALD engagement strategy. He is a thought leader in multicultural communications, with over ten years of experience in the translation and localization industry.

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