Do it anyway: Creating Women’s Health Campaigns That Reach All Women

For Women’s Health Week, Ethnolink and Jean Hailes for Women’s Health came together for a practical conversation about creating women’s health content and campaigns that reach, resonate with and empower women from every background.

With this year’s theme, Do It Anyway, the session explored how culture, language and lived experience shape the way women understand and engage with health information.

Sarah Halpin from Jean Hailes, alongside Ethnolink’s Rachael Adams and Harriet Vaughan, shared insights from real campaigns and community experiences, exploring how organisations can create more inclusive women’s health communications and move beyond a one-size-fits-all approach.

What You’ll Learn

• How to make women’s health campaigns more culturally inclusive, relevant and accessible.
• How language, culture and lived experience can influence the way women understand and engage with health information.
• How to build trust and meaningful connections with women from multicultural and diverse backgrounds.
• Practical strategies for developing women’s health communications that genuinely resonate with the communities they’re designed to support.