Rachel Abad
Associate Director - Communications & EngagementRachel is Associate Director – Communications & Engagement at Ethnolink, where she leads multicultural communication strategies that connect with Australia’s diverse communities. With over 13 years’ experience in communications, PR, and marketing, she specialises in behaviour change campaigns informed by deep audience insight.
Rachel is Associate Director – Communications & Engagement at Ethnolink, where she leads multicultural communication strategies that connect with Australia’s diverse communities. With over 13 years’ experience in communications, PR, and marketing, she specialises in behaviour change campaigns informed by deep audience insight.
Rachel has delivered major projects across government, health, infrastructure, and not-for-profits—crafting inclusive, audience-first messaging that cuts through the noise and drives real impact. She’s passionate about using language as a bridge for connection, ensuring everyone can access, understand, and act on important information.