Kritika is an experienced marketing and communications professional with a Bachelor of Media & Communications from the University of Melbourne and a Master’s from RMIT. With over a decade of experience across diverse sectors, she brings a unique blend of strategic thinking, creativity, and cultural sensitivity to her role as Marketing & Digital Content Specialist at Ethnolink.
Kritika is an experienced marketing and communications professional with a passion for purpose-driven work. With over a decade of experience across diverse sectors, she brings a unique blend of strategic thinking, creativity, and cultural sensitivity to her role as Marketing & Digital Content Specialist at Ethnolink.
Born and raised in Kolkata, India, Kritika moved to Melbourne at a young age to pursue higher education and has called Australia home ever since. She holds a Bachelors degree in Media & Communications from the University of Melbourne and a Masters in Media & Communications from RMIT. She has built her career around using storytelling and strategy to connect with diverse audiences in meaningful ways.
Kritika is committed to making a tangible impact in empowering multicultural communities. As someone who identifies as Aussie-Indian and has navigated life across cultures, she is passionate about creating space for all voices to be heard and respected.
At Ethnolink, Kritika combines her professional expertise with her personal experience to support campaigns that are thoughtful, inclusive, and resonant. She thrives on collaboration and brings a warm, empathetic approach to every project.