Derek van den Hogen
Creative LeadDerek is the Creative Lead at Ethnolink, leading design projects from early conceptual thinking to execution. He has a strong background in design and art direction, and he brings this experience to Ethnolink to lead a team of creatives in creating distinct and impactful designs to campaigns and brand strategies.
Derek grew up in South Africa, starting as junior designer before going on to learn art direction and creative ideation at some of South Africas most established agencies, learning craft and collaborating on a broad range of clients and mediums. Later founding a creative studio Musakilla creating bespoke communications in a post aprtheid South Africa.
Moving to Australia was an opportunity to hone those skils across brand, campaign and illustration led work for big and small agencies. Known for strong conceptual thinking, craft, and efficient delivery from early concept, scamps through to finished work. Trusted partner on pitches, brand reimagining, and complex creative problem solving.
AWARD Judge
New York Festivals, World medal, Finalist
Clio Awards, Gold, Bronze, Finalist
MADC, Gold, Bronze, Finalist
Mumbrella, Tourism campaign of the year 2020
IdN Illustrator spotlight
W3 Awards
Spikes Asia