Multilingualism : “An element of corporate policy which promotes linguistic diversity and mobility for its employees with the aim of expanding its business activities at an international level”
If you’re a start-up business owner then it’s safe to assume that you’re limited with the availability of skills, resources and finances, and that establishing a multilingual business is not a priority. However, what about your future potential customers who won’t be able to understand your content and key messages? Shouldn’t you think about the future possibilities of expanding into the global market? It’s better to be prepared for everything that may arise from the start of your business rather than tackle the challenges as they come, risking the inability to have attention to detail and to maintain professionalism.
Does your business have an online presence? If it does, then the possibility of creating a relationship with international customers can increase. Ensure that you can secure projects immediately by creating content in a language that the customer understands.
Step your business into the future by investing in a multilingual strategy. Our guest contributor, Mark Kirkpatrick created a simplified info-graphic which explains how becoming a multilingual business will be able to target a wider audience and allow your business to reap the rewards.