One of the most common questions we get asked at Ethnolink is: “How do I know which languages to choose for my project?”

Choosing languages is a crucial step in ensuring your message reaches and resonates with multicultural and First Nations communities. In this webinar, Ethnolink’s Head of Multicultural Communications, Rachael Adams, and Senior Account Manager & Indigenous Languages Advisor, Jake Salotti, will walk you through a clear, step-by-step approach to language selection.

What You’ll Learn

This session is designed for communications and marketing professionals, project officers, and professionals in government, not-for-profits, and creative agencies who want to ensure their messages reach the right audiences in the right languages. This will take you step by step through how to identify and select languages for your projects with confidence.

• Why language selection matters – Understanding the impact of choosing the right (or wrong) languages for your audience.
• Step-by-step framework – A clear approach to prioritising languages for First Nations and multicultural communities.
• Balancing data and context – How to combine demographic data with community insight to make informed choices.
• Real-world examples – Case studies showing how Ethnolink helps clients navigate language selection challenges.
• Q&A session – We finish with a 15-minute Q&A, giving attendees the chance to ask questions.