How can cancer screening programs reach multicultural communities in ways that build understanding, trust, and participation across breast, lung, cervical and bowel cancer screening?

Join Ethnolink for a practical webinar drawing on many years of experience working across all major cancer screening programs in Australia. This session brings together insights from multicultural research, culturally adaptive communications, translation, in-language production, and community-led distribution and promotion.

Ethnolink has supported breast, lung, cervical and bowel cancer screening initiatives through culturally responsive campaign design, community consultation, in-language testing, and multilingual content delivery. This webinar draws directly from that work, sharing what works, what doesn’t, and why.

Grounded in real-world delivery, this session will unpack how cancer screening communications can be designed to resonate with multicultural audiences and support informed participation.

What You’ll Learn

• How multicultural communities engage with breast, lung, and bowel cancer screening programs
• Key cultural, linguistic, and systemic barriers affecting screening participation
• Why literal translation often leads to confusion or disengagement
• How culturally adaptive messaging improves clarity, trust, and relevance
• The role of multicultural research, community consultation, and in-language testing
• Practical examples from cancer screening campaigns delivered across Australia
• Plus, a live Q&A session