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Ethnolink partnered with Parks Victoria to improve communication with multicultural communities, ensuring essential camping safety messages effectively reached and resonated with diverse audiences. Our thorough approach involved community consultation, professional translation, and meticulous review processes in six key languages.
Parks Victoria is dedicated to managing Victoria's diverse parklands, ensuring they are accessible and safe for all visitors. Recognising the importance of effective communication with multicultural communities, Parks Victoria sought to develop multilingual safety messages to enhance visitor experiences and safety.
The primary challenge was to create and disseminate camping safety messages that were not only accurate but also culturally relevant and understandable to non-English speaking visitors. This required a nuanced approach to translation and community engagement across multiple languages.
To overcome the challenge, Ethnolink developed clear and relevant camping safety messages in Simple English with input from community consultations. We engaged community members to review and provide feedback on accompanying illustrations. The key messaging was then professionally translated into six languages by NAATI certified translators, followed by independent checks for accuracy. Community members further reviewed the translations to ensure cultural appropriateness. The final materials were typeset into a multilingual fold-out brochure and underwent a complimentary in-context review to confirm correct display and accessibility for the target audience.
The project successfully delivered culturally relevant and accurately translated safety messages in six languages, significantly enhancing communication with Victoria's diverse park visitors. The collaboration with community members ensured the messages were not only linguistically accurate but also culturally resonant, thereby improving the safety and enjoyment of all park visitors. Parks Victoria's commitment to inclusivity and safety was reinforced, and visitor engagement was notably improved through this multilingual initiative.
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