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Perinatal Anxiety & Depression Australia

Perinatal Anxiety & Depression Australia (PANDA) is a national not-for-profit organisation. It is dedicated to helping women, men and families affected by depression and anxiety during pregnancy and the first year of parenthood. Ethnolink is proud to have worked with PANDA on their exciting new project, PANDA Can Help. Learn more about our rewarding partnership with PANDA below.

The client

Established in 1985, PANDA is a not-for-profit organisation working to bring mental health resources to new and expecting parents throughout Australia. PANDA provides a national helpline service, in addition to important resources, reports, research, and support programs tailored to people affected by perinatal mental illness.

About the project

Industry Community
Services Professional translation, independent checking, review of in-language resources by a community member, and Adobe In-design typesetting
Languages 41 languages
Documents Brochures, fact sheets, and videos.

"Working with the team at Ethnolink made a complex project very easy. Together, we were able to solve problems that arose due to COVID and got us a great outcome that has received so much positive feedback for PANDA. We’re looking forward to working on the next project together."

Rebecca Marketing and Communications Manager

Our Work

The challenge

Mental health can be a sensitive topic, and difficult to broach in many cultures. Perinatal Anxiety & Depression Australia (PANDA) were aware that various cultures may have taboos around mental health issues. They were concerned about how to approach sharing their resources with members of different cultures in a way that was helpful and informative, but also respectful of cultural values.

The solution

Ethnolink provided PANDA with valuable community checking services. Our community checking services distributed our client's (PANDA's) resources to members of their intended audiences. We produced a report for PANDA based on the results. The feedback was largely positive, but some issues were flagged and responded to accordingly.

For example, the Burmese community checker noted that literacy within the community is low, and that video content may be more helpful. The community checker for Chinese (Simplified) also suggested more personal methods of distributing the resource due to the sensitive nature of the issue.

The results

Ethnolink worked together with PANDA to create informative brochures, fact sheets and videos in 41 languages. The client was highly impressed with the quality of our work and the attention that we gave to ensuring that their resources were appropriate and respectful to the diversity of cultures they are targeted at.

The translated resources are currently available on PANDA's website. They have been helping raise awareness for perinatal mental illness in Australia's multicultural communities, providing them with valuable information and help.

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