Need that missing ingredient that’s going to maximise company growth? INTRODUCING: Animated Explainer Videos Dealing with languages other than English can create communication barrier at times, so let animated explainer videos help where English can’t.Bell Media, 2014 Animated explainer videos don’t just offer visual but also verbal cues for learning which means that they not only reach out to a larger number of people than text but they are also engaging a wide range of potential consumers. It is shocking to see that the value of just a one minute video is 1.8 million words, according to Dr James McQuivey of Forrester Research (Qudos 2014). No one has the time to read through 1.8 million words, just think about how much more could be said about your company’s objectives and what you can do for your customer with that verbal leeway! Animation videos offer your customer more than just the written word, and you bring your company’s objective to life with colour and originality. Your video will make your message loud and clear in an eye-catching and attention consuming manner. According to Online Publishers Association, 80% of users recall a video ad they viewed in the past 30 days (Insivia 2013). This viewer retention is marketing gold for your company and will assist you in being the go-to person in your industry. When trying to decide which product to go for, 90% of users say that seeing a video about a product is very helpful in the decision process (Insivia 2013). You want your company to be within that large percentage to give it every chance of being number one. These animated explainer videos are going to help grow your global business by maximising your global presence as you are reaching a larger epidemic and interest groups through entertaining videos that can be shared at a click of a button. Marketers who have used video in emails not only increased click-through rates, but they also only increased sharing and forwarding of the email which in turn generates increased financial return (Gisteo 2014). Have your company stand out from the crowd with an animated explainer video showcasing your company’s prerogative in a creative yet informative way capturing your consumer’s attention from the get-go! It is clear to see that professional translation services in conjunction with animated explainer videos will bring your website and company the traffic it requires to grow at a fast and successful rate. Go beyond the written word to make your company stand out from the crowd.
