Kritika is an experienced marketing and communications professional with a deep passion for purpose-driven work. With over a decade of experience across diverse sectors, she brings a unique blend of strategic thinking, creativity, and cultural sensitivity to her role as Marketing & Digital Content Specialist at Ethnolink.

Born and raised in Kolkata, India, Kritika moved to Melbourne at a young age to pursue higher education and has called Australia home ever since. She holds a degree in marketing and communications and has built her career around using storytelling and strategy to connect with diverse audiences in meaningful ways.

Kritika is committed to making a tangible impact in empowering multicultural communities. As someone who identifies as Aussie-Indian and has navigated life across cultures, she is passionate about creating space for all voices to be heard and respected. She believes that culturally responsive communication isn’t just good practice—it’s essential to building a truly equitable and connected Australia.

At Ethnolink, Kritika combines her professional expertise with her lived experience to support campaigns that are thoughtful, inclusive, and deeply resonant. She thrives on collaboration and brings a warm, empathetic approach to every project.